Web adoption is growing faster in Latin America than anywhere on the planet, according to comScore. Its audience grew 23% over the last year, and currently makes up 8% of the global Web population. That?s larger than the Middle-East and Africa?s Web audiences combined, and almost half of North America?s Web population.
But underneath those rosy top-line numbers, the Latin American Web market is a mess of contradictions and that has implications for Internet companies in both South and North America hoping to cash in on the growing market. We invited Web entrepreneur Bob Wolheim of SixPix Content on this week?s ?Why Is This News? to discuss the reality of Web life on the ground.
Wolheim is a Brazilian, and no surprise he said that the simplest way to look at Latin America?s Internet market is to look at Brazil and countries-that-are-not-Brazil.
