Back in August, we got word that a startup called PlaceBook was being bullied by Facebook into changing their name. Obviously, a lot of companies are trying to ride on the coattails of Facebook now given the social network's massive success, but in the case of PlaceBook, their name really just perfectly describes their service ? more on that in a second. Still, Facebook lawyered up and PlaceBook founder Michael Rubin had to make a decision: fight or survive. He chose the latter. PlaceBook is now known as TripTrace. Still in private beta, it's a service that allows you to note places around the world you've been to. And places you'd like to go to in the future. All of this is done in two books (dare I call them "Place Books"?): your Atlas (places you've been), and your Travel (places you want to go). There's a heavy emphasis on maps in these books, and all of your places are marked by pins (red for where you've been, blue for where you're going).
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