Monday, January 3, 2011

Survey Says: The iPad Is Not A Kindle Killer

While plenty of people predicted that the iPad would kill the Kindle when it first came out (including us), that turned out to be wrong. Very wrong. The Kindle went on to become the best selling product in Amazon's history over the holidays, selling an estimated 8 million units last year. The Kindle is a very different device which appeals to heavy readers. In fact, in a recent survey of about 1,000 consumers by JP Morgan's Internet team, 40 percent of iPad owners also own a Kindle. That sounds a little high to me, although it does describe everyone I know who owns an iPad. According to the same survey, another 23 percent of iPAd owners plan on buying a Kindle.

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