An actual Apple television. More than a few people believe it's
on the way. And more than just offering hardware without good content deals in place (BOXEE, GOOGLE...I'M LOOKING AT YOU), it's rumored that such a device would either run iOS apps, play host to a revamped iTunes video subscription service, or both.
More » Source: http://feeds.gawker.com/~r/gizmodo/full/~3/mH2XftaBpug/what-the-apple-hdtv-needs-to-succeed
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