TechCrunch Disrupt Audience Choice winner Badgeville announces a $2.5 million Series A round today in order to apply its badge-based game mechanics across the web. �Investors in the round include eBay COO Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad and Zain Khan from Felix Investments and senior executives from Paypal, Chegg, Shopping.com, Drugstore.com and Warner Music.� Publishers who use Badgeville can set up an account, offer defined rewards and track visitor behavior with realtime analytics. Badgeville works for any company that has a community on its site: Anyone from gaming to education, to retail and more can use the service to reward people for checking into a site, taking tests or simply browsing through products. Virtually anything can correspond to a badge reward.
MANHATTAN ASSOCIATES LSI LINEAR TECHNOLOGY . LEXMARK INTERNATIONAL LEVEL 3 COMMUNICATIONS
