In general, the key driver of social networking so far is games on Facebook. But most of those games aren't social in the way that playing Monopoly or cards with your friends and family over the holidays is social. MyYearbook, which is a small but profitable social network focussing on younger teenage users, is going to try to make online games more social by getting its members to play together at the same time. The site has 4.7 million active visitors a month generating nearly 1 billion pageviews. It has about 1 million active users every day who spend a third of their time playing games and using other apps. The company makes its money from virtual currency and in-game offers, and is on track to make about $22 million in revenues this year, according to CEO Geoff Cook In mid-December, myYearbook will launch a new set of a dozen live games which will combine casual games with live video chat. These are basic games like Warship, Gin Rummy, Chess, Checkers, line of Four, and Tic Tac Toe. MyYearbook is also partnering OMGPOP (which specializes in live online games), Heyzap, and Viximo to bring some of their games into myYearbook with a live video component. These aren't amazing games. That is not what they are about. They are designed to get people to interact with one another, to make new friends or to flirt. They are games everybody knows and everybody can play.
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