We were undeniably excited about Netflix coming to the
iPhone and
iPad, but according to CEO Reed Hastings -- who spoke on the subject during a Web 2.0 Summit panel discussion -- that move has actually had little impact on the company's business. In his mind, these results indicate that consumers just aren't interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens. To support his conclusion, Hastings cited how Netflix integration on the
Xbox 360,
PS3, and
Mac significantly grew its subscriber base. While we personally disagree with his judgment on mobile and grant him honorary captain obvious credentials for his bigger screen preference remarks, we'll still entertain the possibility that Hastings may know somethings we don't. That's not to say the phrase correlation does not imply causation isn't tickling the back our throat though. But what about you, reader? Are you taking advantage of the little red app on your Apple portable devices or even
on your new Windows Phone 7 handset? Hit the poll on the next page to tell us what's up.
Continue reading Netflix CEO says consumers just aren't interested in long-form video on portable devices
Netflix CEO says consumers just aren't interested in long-form video on portable devices originally appeared on Engadget on Thu, 18 Nov 2010 04:03:00 EDT. Please see our terms for use of feeds.
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