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Wednesday, November 17, 2010
Zynga To Sell Candy Cane Seeds To Help Build Children?s Hospital
The UCSF drive to build a children's hospital just got a little help from Zynga. Starting December 1 Farmville players will be able to purchase Candy Cane seeds for their farms, and 100% of proceeds will be donated to the UCSF Benioff Children's Hospital. It's an excellent cause that we are participating in an well - see details here. This is a proven way for Zynga to raise cash for charity. They have, for example, raised $3 million for Haiti over two campaigns. And our understanding is that Zynga has ditched their occasional and controversial policy of keeping a percentage of proceeds from sale of charitable virtual goods.